Photo-realistic visualisation and modelling is an extremely cost effective method of enabling a much clearer and stronger communication of any design – whether that be for architectural visualisations, branding and marketing purposes, educational visuals, new products, prototyping or product development, scientific or medical presentations. 3D visualisation enables so much to be seen, reviewed, and amended before full commitment of cost and time is required.
Photo-realistic 3D visualisation, 3D
modelling and 3D walkthroughs transform an idea or 2D design into an
easy-to-understand, high-impact image that enables clients to view and
understand their design in a more tangible way. It provides a tool that can
appeal to all stakeholders in any project: from colleagues and line and senior
management; budget-holders, banks, entrepreneurs and investors; agents and sales
teams right through to the consumers and general public.
A strong 3D visual provides a great way to
encourage others to share, review and amend any proposed design: it engages
them visually, and that encourages engagement with the project as a whole. 3D
visualisations communicate more clearly an overview of the whole project – to
provide a true picture of the finished item.
Mechanical design,
architectural details or concept designs can be created in any varying measure
of detail, from a basic imaging to full photo-realistic detail with texture and
depth. They allow alternative versions, multiple-views and a close-in view of
any aspect of the whole design. Improvements in software enable collaboration
no matter what the physical distance between parties, and allow for regular
review and updates.
This cost-effective technology brings the
design to life and greatly facilitates communications with clients and other
design team members during the tender and design stages of a project.
The benefits of 3D visualisation
·
Reduced costs
·
Improved communication
·
Ability to understand and
comment on the design without incurring actual material costs, adversely
impacting on deadlines or delivery
·
Visualise the impact of the
design in existing surroundings
·
Improved control of materials
and finishes
·
Examine any aspect in close-up
detail
·
Easily provide and compare
alternate options, designs, colours, etc
·
Encourage buy-in, collaboration
and input
The software used to create these
visualisations has produced increasingly sophisticated results – both in terms
of visuals and functionality. It has also helped lower costs so these visuals
are no longer the preserve of high-end big-budget projects and developments.
Find out how they can help maximise your investment and effectiveness.
